Five FAQs about Search Engine Optimization
Search engine optimization is one of the most misunderstood concepts of building a successful web page. That’s why there are so many questions surrounding search engine optimization and its strategies. Here are some of the most frequently asked questions concerning SEO so you can have a better understanding of it.
How can I know that the SEO is working?
The best way to know for sure that your SEO strategies are working is to monitor your rankings, traffic and visitors over time. If the search engine optimization is working, your will typically have significantly more traffic in addition to a higher ranking in the search engines. You should see these differences within the next three months. It may, however, take longer for more competitive keywords. The things your visitors do while on your website will also show if it is working or not. If the SEO is working, you will notice more sales and leads coming from the web. You can even implement a system that tracks where your visitors are coming from so you can target your strategies accordingly.
When will I see the results of the search engine optimization?
If you hire a search engine optimization expert, you can often see results within the first week of the new campaign. At times, it may take up to a month to see results and increased traffic but it can also take a couple months in order to notice results. The time generally depends on the competition for the keywords, how old your web site is and the previous SEO work implemented on the site.
Why doesn’t my site rank as well with Google as it does with other search engines?
Google is the measure by which other search engines rank websites. It is much more difficult to get ranked and noticed by Google than it is with Yahoo or MSN. As a result, your website may get ranked better with lesser search engines before Google picks it up. However, getting a top ranking in Goggle can bring as much as 15 times the amount of traffic as top rankings with other search engines. If you are getting noticed by everybody besides Google, try other strategies and invest more time and money in your SEO work.
What can you do for my old web site?
If you have not updated your website in the last five years, we will probably need to rebuild it in order to make it more search engine friendly. Web design techniques on your site could be outdated and search engines may not be able to search for the correct information in order to get it ranked highly.
Can you guarantee a #1 ranking with Google?
Rankings are never guaranteed. If a company promises you that they can get your web site ranked at #1 with Google, they are using unethical practices and making promises that they cannot always deliver. Our track record, however, is one of success and we can guarantee that your rankings will increase if we do your SEO campaign.